Tanggal :10 December 2022

The Importance of SEO Strategy in 2022

SEO strategy illustration | Source: Amarilio

SEO stands for Search Engine Optimization. It is the practice to optimize your web pages so that they rank high in the search results of Google and other search engines, which means that the likelihood that users will find your website when they search online. 

The SEO is focused on improving its rankings in organic  search results, also known as unpaid. If you have a website and  want to get more traffic, there is no question that SEO should be part of your marketing efforts. The idea behind SEO is that if you optimize your page for the best result, you can scale those rankings and become one of the first results  people see.

Search engine optimization is important to the success of any online business. Every webmaster needs to understand what SEO is, how it works and the potential traffic it can generate for all types of websites. Also, follow best practices. SEO is a great way to increase the quality of a website by making it easier to use, faster, and easier to navigate.

According to Neilpatel.com, when it comes to broader SEO, there are two equally important paths: 

1.On-page SEO is about building content to improve your rankings. This comes down to incorporating keywords into your pages and content, writing high-quality content regularly, making sure your metatags and titles are keyword-rich and well-written, among other factors.

2.Off-page SEO is the optimization happening off of your website itself, such as earning backlinks. This part of the equation involves building relationships and creating content people want to share. Though it takes a lot of legwork, it’s integral to SEO success. 

Search engines like Google and Bing use crawlers, sometimes called bots or spiders, to gather information about all the content they  find on the internet. The crawler starts on a known web page and follows internal links to pages within this site as well as external links to pages on other sites. The content of these pages, as well as the context of the links you followed, will help the crawler understand what each page is about and how it is semantically connected to all of the other pages in the huge search engine database. 

When a user types or says a query in the search box, the search engine uses complex algorithms to extract what it thinks is the most accurate and useful list of results for that query. These organic results can include web pages filled with text, news articles, images, videos, local business listings, and other more specific types of content.

Many factors go into search engine algorithms and these factors are constantly evolving  to keep up with changing user behavior and advances in machine learning. The algorithms analyze the pages in the index, taking  hundreds of rankings into account. Factors or signals that determine the order must appear in the search results for a specific search query. 

SEOs use their understanding of these ranking factors to develop and implement search engine marketing strategies that strike a balance between on-page and off-page technical best practices. Traffic, you need to  employ a strategy that prioritizes the user experience, employs non-manipulative ranking tactics, and evolves with changing search engines and user behavior.

Is there any SEO specialist here? You can give us some tips to maximize SEO strategy by writing your comment down below!

Author: Mia Patricia | Illustrator: Rizky Sabilurrasyid

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